Bob Broadfoot | Art Director
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Odd Bunch

  -   To help combat food waste, we were asked to create a campaign for Woolworths introducing their range of imperfect produce called —The Odd Bunch.  We put our own spin on the idea by creating a series of animated spots encouraging everybody to look beyond appearances, and choose taste over waste. This also included an in-store and social media campaign.

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To help combat food waste, we were asked to create a campaign for Woolworths introducing their range of imperfect produce called —The Odd Bunch.

We put our own spin on the idea by creating a series of animated spots encouraging everybody to look beyond appearances, and choose taste over waste. This also included an in-store and social media campaign.

 -  I was the lead Art director for this campaign.

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I was the lead Art director for this campaign.