EyeBuyDirect is an online-only glasses retailer. Like every company of its kind, they kept saying the same things. "BOGO" "20% OFF!" "REFER A FRIEND"
They asked us to help them stick out by developing a personality and brand message.
Together, we took on an outlook of optimism.
Glasses change how you see the world and how the world sees you.
EyeBuyDirect. It's how you frame it.
In addition to live action spots we created EYEBUYGUY to add versatility of messaging.
I was a Creative Director and Designer for this campaign.