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We found that while many prosthetics help amputees excel at specific activities, none simply allow them to both walk and swim naturally without changing limbs.
So with Northwell Health, we guided and supported a team of experts to create a world first.
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While developing the Fin, we organized and filmed the process to create content that allow us to show how Northwell delivers on its brand promise across all services.
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We created a online hub that housed a documentary about the development process as-well as additional service that Northwell Health system offers. Here is the full length documentary.
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From the documentary came a range of social tactics, print, OOH and TV spots that ran through-out the New York state area.
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From there countless news sources used what we created to then develop their own version of the story. With New York Times Running a front page and double page spread including a Facebook Live test of the Fin.
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I was a Creative Director, Photographer and Designer for this campaign.