Bob Broadfoot | Art Director
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What are you hungry for?

 _  Since 1924, Stouffer's has been feeding America and has been shouting about “Real Cheese” and “Extra Beef” for nearly just as long.  So we decided to convince them to talk about something new and to find out what ambitions their meals feed by asking the question  What Are You Hungry For?   This new, integrated campaign for Nestlé Stouffer's features real people, for whom food plays a pivotal role in helping them achieve their dreams, goals, and ambitions.

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Since 1924, Stouffer's has been feeding America and has been shouting about “Real Cheese” and “Extra Beef” for nearly just as long.

So we decided to convince them to talk about something new and to find out what ambitions their meals feed by asking the question What Are You Hungry For?

This new, integrated campaign for Nestlé Stouffer's features real people, for whom food plays a pivotal role in helping them achieve their dreams, goals, and ambitions.

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Coach Ted Ginn Sr., a high school football coach from Cleveland, Ohio who believes in mentoring his students in bigger issues outside of football.

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Cristina believes nothing is impossible and everyone has the opportunity to achieve their goals. She runs triathlons with disabled competitors, and post-race meals are her way of setting goals together.

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After losing his job, Fredrick wanted to pursue the college education he never gained. Going back to school, he realised it's never too late to make a change. The dinner table was for studying as much as it was for dinner.

I was a Senior Art Director and Designer for this campaign.